According to news reports, Amazon.com is in talks to buy the company that makes this chips for its Kindles.
I’m no technical or financial analyst, but once a company starts expanding beyond it’s primary product (in this case, being a web retailer), I think it’s jumped the shark. Look at Dell, HP, even Google and Microsoft, going into the phone making business, how’s that working out? How’s about their Mp3 players? There’s no point in buying the chip company, IMHO.